For ordinary users, it is a satisfying and interesting entertainment tool, but in the eyes of merchants, it is undoubtedly a platform with great monetization capabilities.

Unlike WeChat’s restrained and open attitude, Douyin adopts a more liberal approach to mini programs. Although the Douyin mini program is still in the internal testing stage, Douyin has officially opened 10 entrances for traffic to reach the mini program. So what are these ten entrances? How should merchants use it? Hurry up and follow the editor's look!

01

Video mounting

Video mounting is the largest traffic entrance of the Douyin mini program. It appears in the lower left corner of the Douyin video and is located above the user's nickname. Merchants complete product selection through video content, and users can directly enter the mini program through the video mounting entrance to complete purchases. Therefore, video mounting is also the most direct entrance to monetization and conversion in mini programs.

So how do merchants mount mini programs? Any user, as long as he enters the mini program, chooses to shoot Douyin, and publish it, he can mount the mini program to his own video. There is no need to bind an account, and there are no subject restrictions. This effectively breaks the distribution limitations of mini programs and extends the communication boundaries of mini programs.

02

Comment area

When a mini-program video is mounted, a mini-program entrance will also appear in the blank area at the top of the comment area. After watching the grass planting video released by the merchant, users can exchange opinions with other users in the comment area, and enter the mini program through the entrance of the comment area to complete the conversion.

03

Enterprise account homepage

Training enterprise accounts that have certified Blue V can mount the mini program to the account's homepage, and the entrance will be displayed in the lower area of ​​the introduction. When users view the corporate account homepage, they can click into the mini program to learn more.

So how to mount the mini program to the homepage? Merchants log in to the backend of Douyin Enterprise Account: e.douyin.com,

Select [Conversion Function]-[Home Page Conversion Function], open the mini program button, and fill in the corresponding mini program APPID to complete the mounting. An enterprise account homepage can only mount one mini program at the same time.

04

Social Sharing

When a user shares a mini program with a friend on the platform, the user clicks on the mini program card in the dialog box to enter directly. Through mutual sharing among friends, the social attraction of mini programs is completed.

05

Scan the code to enter

When a user shares the mini program to other platforms, the official will generate a QR code poster of the Douyin mini program. The user can open the Douyin APP and scan the code to enter the mini program. Douyin QR code posters effectively expand the coverage of mini programs beyond the Douyin platform, providing an entrance for merchants to attract external traffic from the platform.

06

Name search

Users can find the corresponding mini program by searching the full name of the mini program on the platform. Fuzzy search is currently not supported on the Douyin platform, so merchants should pay more attention when setting the name of the mini program. Complex and difficult-to-remember names should be avoided as much as possible. At the same time, if the merchant has a certified Blue V account, the editor recommends that the name of the mini program be consistent with the Blue V account. In this way, the Blue V account and the mini program will appear in the first and second positions simultaneously when searching, which will attract traffic to the mini program and serve as a Douyin account.

07

Historical entrance

The history entrance is the personal mini program entrance. The mini programs used by the user will be sorted according to the most recent usage time. Users can view it by clicking [Me]-[Mini Program]. Complete user recall and retention through historical portals.

08

Product search

When users search for products in the search bar, they can view the corresponding product information, click to enter the corresponding mini program page, and the user can make a purchase. Currently, this entrance is only open to small stores and mini programs.

09

Topic page

The topic page entrance is located below the topic introduction. When users browse the video content of the topic page, they can directly enter the mini program by clicking on it. The entrance is currently not open to merchants.

10

Official push

Official push is the entrance that Douyin officially opened for mini-game diversion when the Douyin mini-game was first launched. Currently, this entrance is not open to merchants.

After seeing this Douyin Internet Celebrity Training, are you attracted by the multiple traffic support policies provided by Douyin official? Then don’t hesitate, hurry up and make a Douyin mini program! As one of the first third parties to join mini programs, Jisu App is also the first third-party mini program service provider in the country to support six major platforms including WeChat, Alipay, Baidu, and Douyin. So far, Jisu App has helped merchants create more than 150,000 mini programs, which has been recognized by a large number of enterprises and has become the first choice of millions of merchants.

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