We are about to enter the 5G era, which has become very popular at this time. From the initial social software to the current short video e-commerce model, utilization has become the most important channel for self-media entrepreneurs today. So how to make a business plan for Dou merchants? In addition to regular account positioning, video production, video shooting, etc., what other factors will affect the operation of DouShang accounts? Today I will teach you how to operate a DouShang account from the following three aspects.

The operation of DouShang content can be divided into three steps:

1. Define your own attributes

If we want to bring goods through the short video platform, we must first understand what we should do. Douyin is actually a social platform, with real life and content based on personal aesthetics and taste. So we need to face Douyin like we face Moments, and build ourselves into a person with personality.

How to package the character? Improve your information, the more complete the better. Including avatar, nickname, mobile phone, Weibo, WeChat, headlines, etc., the more detailed the better.

The nickname has personal characteristics and is colloquial, so that people can remember it at a glance; the introduction is vivid, the first sentence at the beginning is the most exposed, and the last sentence is more calling; the avatar needs to be recognizable, and it is recommended to use a real person; the style needs to be consistent with the products you want to sell, and can be slightly exaggerated.

2. Express your own content

Douyin’s recommendation mechanism is machine + manual, and Douyin encourages and supports original videos.

1) Positioning and classification

According to audience needs, they can be divided into rational needs and emotional needs. Rational needs refer to some useful, learning-type vertical content videos. We can understand that the videos posted are mainly videos that are useful to the audience, such as life tips, makeup tutorials, spoken English, and health tips; perceptual needs mainly refer to the emotional relaxation of users, and most of them are interesting pan-entertainment content, such as cute pets, little brothers and sisters, and dancing jokes, which can arouse emotions.

2) Find the right benchmark

After we find our own positioning and determine the direction of our products, we can look for other people’s videos, collect and see how they do it, and find out how we should do it. For example, if you want to make lipstick, you can watch Li Jiaqi's videos. You can't imitate his overall style, but you can study Li Jiaqi's style.

3) Organize templates

No matter what we do, there is a template, so we need to do more research and then find a template that is suitable for us to do Douyin ourselves.

Before we do it, we don’t have to worry about whether our shooting is professional. We don’t need to shoot a Hollywood blockbuster, but we need to show our sincere emotions in the video. Only by being sincere can we impress users, right?

3. Adapt to the operating environment

1) Release rules

Upload time: 11:30-12:30 in the morning; 17:30-19:00 in the afternoon; 20:30-22:00 in the evening. These time periods are the time periods with the most people watching short videos. The release time is fixed, two updates per day are optimal, and the upload interval between each two is no less than 3 hours

2) Video specifications and review mechanism

Specifications:

1. Vertical screen is recommended, with an aspect ratio of 16:9;

2. High-definition image quality, with a resolution of no less than 720*1280;

3. Watermarks for non-Douyin Apps are strictly prohibited;

4. Original and first release;

Douyin fans-attracting technology training. People who have missed the previous periods of WeChat public accounts, Kuaishou, etc., hurry up and seize the bonus period of Douyin short videos!

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