Being an Internet celebrity has become a base that has to be operated. As of January 2019, Douyin’s daily active users have exceeded 250 million, and monthly active users have exceeded 500 million. Familiar names such as Peng Shiliu and Fairy Yeast are among the many Internet celebrities who have relied on the power of the Douyin platform to become first-line Internet celebrities, with the number of fans no less than that of a star. Even in the current recruitment of talents, operations personnel have become popular. Today we will take stock of the eleven major video content positioning that short video operators must know.

1: Handsome guy, beauty and talent type

Whether you are a boy or a girl, as long as you have good looks or you know how to beautify, then you will have a lot of fans. It would be better if you have some talents. You can dance, sing, or play guitar, and you can easily gain many fans. This kind of positioning is relatively easy and suitable for newcomers to get started, but it has high requirements for appearance.

2: Life style

The content of this positioning is relatively broad. Showing affection, showing off pets, showing off children, and showing off family daily life are actually within this scope. All content contains one theme - love life. Especially today with the proliferation of cloud-based cats, many people who like pets can find this way to relieve stress on Douyin, and it has become a fashion. This method has more content and material, but it requires careful screening and editing to select the most special life clips to attract more fans.

3: Food

Food, clothing, housing and transportation are an everlasting topic. Food is the most important thing for people, and food is the top priority. The way many people relieve stress is to eat some novel food during their breaks, and many food accounts have emerged. The emergence of Tandian has provided convenience for many young people who "love to eat" and has also made many food accounts make a lot of money. Of course, there is another kind of food account that is different, that is, home-made flavors. For example, Li Ziqi, Mala Dezi, Rishiji, etc. pay more attention to building personal brands. Therefore, when positioning a food account, you can consider your ultimate goal and then position it.

4: Story and plot type

The content of organization is also very big on Douyin, so it is divided into a separate category. The most common one is diaosi’s counterattack. A boyfriend thinks his girlfriend is ugly and puts on makeup to change the ending in seconds; a classmate is rude to him when he goes out to eat, he puts on makeup and changes clothes, and he transforms into a restaurant owner in a second, etc. There are tons of similar content. The reason why this type of content is so popular is mostly because it satisfies the fantasies of many people. Because most of the plots are unrealistic, but they also reflect some current social contradictions. If you choose to create this type of content, you must carefully consider how to create a different image in a world where homogeneous content is rampant.

5: Sharing of useful information

The content of useful information is popular on any platform. After all, everyone wants to learn while playing, which can also alleviate their guilt of being lazy. Emotional explanations, shooting techniques, trivia about the world, etc. all fall into this category, and they are more about telling you various truths. Use these tens of seconds to teach everyone some small knowledge points to satisfy your curiosity and reduce your guilt. Dry content content tends to target more precise fan groups, and requires you to have a good understanding of the industry you are about to face, so in the early stages, you must do a good job of fan positioning and fan user portraits.

6: Street trickery

You can often see various challenges on Douyin.

Suddenly someone in the crowd shouts "Transform", someone suddenly jumps out to interview you while you are walking, or there are some videos of street pranks that make the audience shout "Silly X" and they can't stop at the same time.

This kind of video fully satisfies everyone's curiosity and makes many things that they once wanted to do but dare not do come true. Although the content was mostly embarrassing, there were many people watching. Most of this type of content needs to be planned in advance and arranged and prepared with the actors in advance. There are high requirements for content innovation.

7: Beauty category

Strictly speaking, this category also belongs to dry goods content, but because it is very strong, it is separated separately.

As long as you are proficient in makeup, skin care, makeup and hair, and dressing, you can often attract a large number of loyal fans. Such fans tend to be very sticky and have a strong sense of trust. And "Lipstick Brother" Li Jiaqi comes from this sector. This section often pays more attention to the creation of personal image and brand, and fans only trust individuals. Therefore, companies need to be cautious when choosing this section for content.

8: Tucao category

As a representative of the Tucao category, Papi Jiang has also joined Douyin and currently has more than 30 million fans. Tucao accounts have higher requirements for content quality, and the content and language need to be sharp and insightful. They are usually faster, but in terms of monetization, they are often not so ideal.

As a big brother in the short video industry, although the advantages and disadvantages are obvious, complaints are still favored by many Internet celebrities. Personal brand and number of fans are great temptations for newcomers.

Douyin training institution But when doing this type of work, it is also important to pay attention to establishing a personal identity and distinguishing homogeneous content. These two points are very important.

Nowadays, the eight most popular categories of content on Douyin have been listed for everyone. I believe that everyone has a preliminary understanding of the positioning of their own accounts in the future.

It is not easy to create an account, so in the early stages, the positioning must be clear and the goals must be clear to lay a good foundation for the future.

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