We have now entered the second half, and user bonuses will also disappear. Experts are generally worried about monetization. However, the short video platform is gradually becoming e-commerce. There are certain dividends for live streaming and short video content. It is often heard that many people earn tens of thousands of orders per day and earn monthly income. Millions, how to bring goods?

1. Choose a track

No matter what you do, the most important thing is to choose a track. The three tracks chosen by the teacher are:

The first track is a field that you are familiar with. The teacher was previously engaged in the gaming industry and has 12 years of operating experience, so he chose gaming at the beginning and has about 20 game accounts;

The second track chose jewelry. The teacher’s sister is a jewelry appraiser, jewelry wholesaler, and majored in jewelry in college, so she has this unique advantage;

The third track I chose is food. Food is the most important thing for people, so when it comes to choosing delicious food, the first video went viral, with nearly 500,000 fans. In May, another video exceeded the previous results, and the number of fans increased by 1 million in one month.

When teachers choose these tracks, they only focus on one point: What is their business monetization model? The food monetization model is used to recommend good things, whether it is food or use, it is quite easy to bring goods. Jewelry is jewelry, and games are mainly based on live broadcasts.

Only 700 people watched the Douyin live broadcast, but it brought tens of millions of goods! The dividend period after short videos is

2. E-commerce delivery

Of the two platforms, Kuaishou and Douyin, one is mainly based on live streaming and the other is based on short videos. We found a very interesting point. Live broadcast sales depend on people. The anchor himself is very concerned about the interaction between the product and his fans. However, when the short video content is used to sell goods, it depends on the content and the creativity itself. If it breaks out, it will almost be pressed. If you follow Douyin’s recommendation logic and enter the king-level pool, your sales volume will be much greater!

1. Characteristics of short video e-commerce

The main characteristics of short video e-commerce are the cultivation of content, the popularity of single products, and the privatization of transactions. .

After we understand these contents and characteristics, we can create the content direction of our short video based on these characteristics. After the direction of short video content is established, what content is included in the monetization layout of short video.

2. Layout

The current ways of monetizing Reba Dance Douyin tutorials include live streaming rewards, business advertising, e-commerce sales, and knowledge payment. Under these contents, what kind of content can we monetize better?

Your content must be interesting content, including comedy, appearance, talent, emotion, and two-dimensional content. Then your content must be useful. If it is not useful, people may leave it. So when we choose these directions, food, beauty, tips, reviews, and grass planting are all the most direct directions for commercialization when we create content.

3. The core of short video e-commerce

The core of short video e-commerce is actually two. One is to use short video content to bring goods, and the other is to use live broadcast content to bring goods. The content of short videos to bring goods, in addition to the detailed introduction of the products, can also highlight the highlights and can be played repeatedly. Douyin will do this part very well.

In the live broadcast category now, everyone knows Kuaishou Live and Taobao Live. Especially some time ago, Kuaishou Live invited the Liuyan platform, which generated hundreds of mi

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